At the industry's premier growth event, Mikalacki will detail the branding strategies fueling Elmm Law Group.
Source: Elmm Law Group | July 13, 2026 10:48 am | PHOENIX, AZ
Gordana โGordiโ Mikalacki, Founder and Partner of Elmm Law Group, a Phoenix personal injury firm, has been selected as a featured panelist at the 2026 Lawyer Growth Summit, one of the legal industryโs premier growth and marketing conferences. The event takes place July 15โ17, 2026, at the Fontainebleau in Las Vegas.
Mikalacki will join the panel โBe Known or Be Forgotten: The Branding, Positioning, and Bold Decisions Behind Firms That Dominate Their Marketsโ on Thursday, July 16, from 10:00 to 10:45 a.m. The session explores how influence, positioning, and bold decision-making set market-leading firms apart from the rest of the field.
She will be joined on stage by Brandon Rafi, CEO of Rafi Law Group; Jo Stephens, founder of LawFirmSites; and Jenn Gore, founder of Evergreen Coaching, will be moderating the panel. Full session details are available on the Summitโs official 2026 agenda.
โBuilding a firm that clients remember and trust is not an accident. It is the result of intentional positioning and a willingness to make bold choices,โ said Gordi Mikalacki. โIโm honored to share the stage with leaders who are redefining how modern law firms grow, and to bring the perspective of a Phoenix injury firm that puts clients first.โ
A former Arizona Assistant Attorney General and Arizona Court of Appeals Law Clerk, Gordi founded Elmm Law Group to represent injured Arizonans in all personal injury claims. The firm serves clients throughout the Phoenix metropolitan area and Maricopa County, handling every case on a contingency fee basis.
The Lawyer Growth Summit, powered by Lawyer.com, brings together forward-thinking attorneys, innovators, and industry leaders for interactive panels, hands-on workshops, and conversations focused on the tools, technology, and strategies shaping the future of legal practice. The Summit has earned Silver and Bronze Stevieยฎ Awards from The American Business Awardsยฎ for excellence in conferences and thought leadership.
Elmm Law Group is an Arizona-based personal injury law firm dedicated to helping accident victims and their families navigate the legal process with confidence, compassion, and results. Founded by attorney Gordana โGordiโ Mikalacki, a former Arizona Assistant Attorney General, the firm combines extensive litigation experience with a modern, client-centered approach to personal injury representation.
The firm exclusively handles personal injury matters, including car accidents, motorcycle accidents, truck accidents, pedestrian accidents, rideshare accidents, dog bites, catastrophic injuries, wrongful death claims, and other negligence-related cases. Elmm Law Group is committed to providing direct access to attorneys, clear communication, and personalized legal strategies designed to maximize client outcomes.
Known for its tagline, “Get Gordi.”, Elmm Law Group has recovered millions of dollars for injured clients throughout Arizona while maintaining a strong focus on community involvement, education, and advocacy. Through initiatives such as the annual Backpack to the Future school supply drive, an annual Elmm Law Group Successful Small Business Scholarship, and local partnerships and sponsorships, the firm remains dedicated to making a meaningful impact both inside and outside the courtroom.
Laura Shin
marketing@elmmlawgroup.com
Given our firm specializes in and exclusively handles personal injury cases, we’re able to provide one-on-one Client-Attorney contact to ensure our clients feel heard. Also, we don’t get paid unless you do! Our team can provide multilingual services in English, Spanish, and Serbo-Croatian.
If you’ve been injured in a car crash, motorcycle wreck, pedestrian accident, trucking collision, or from a dog bite, call our Phoenix personal injury lawyer today for a FREE consultation. We’re available 24/7!
Take your first step towards speaking with our office by contacting us for a FREE consultation today. Call us at (480) 329-5084 or complete the form below. We look forward to evaluating your case!